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Life Made Easy...

I created ALS Coaching with a single mission: To make life easy, for everyone!

The simple truth is that life throws hurdles, curve-balls, and - let's be honest - huge piles of turd at us every single day. And dealing with this stuff isn't the kind of learning you did at school. You've spent your life either being told to 'get on with it' or to figure it out yourself.

What's amazing is that even though you've been doing it on your own so far, you've achieved all of your successes. You're clearly doing something right. But the struggle doesn't stop. And there's always something else to challenge you.

My promise: No matter what's going on in your life, I can help. And I'll help YOU make life easy, every day!


Three things you should know about how I work when I'm coaching, mentoring or providing therapy are:


  1. I know that everyone can Live Limit-Free - including you!

  2. I don't offer a one-size-fits-all approach to coaching - You are unique!

  3. I can be the difference - And you'll get results when you take action!


But don't just take my word for it.
Here are some recent comments from clients:

And you should read on if you want to know a little more about my personal journey to living a limit-free life!

Andy Appleby, ALS Coaching, Redcar

Andy Appleby

Coach, Hypnotherapist,
Time Line Therapy Practitioner
and Learning Expert!

Hey! I'm Andy and I created ALS Coaching after spending over a decade as a Learning Expert and Coach helping people develop new skills, strategies and behaviours that made them excel.

Since then I've since made it my mission to help people live the life they want, the way they want, and that includes you! Some say I'm a 'life coach'. Other's say I'm a 'mindset coach' and if I'm honest, I'd simply say 'I'm someone who gives a shit'. 

Living Limit-Free started for me around 2012, but it wasn’t always that way. Before 2012, even though I had an amazing family and successful career, my mind was full of limitations I hadn't noticed. I was always stressed and too busy to do the things I really wanted to do.

I wanted to be fitter but never had the time and I had crippling moments of self-doubt that would, at times, make me feel like I would never really be in control of my life or career. And then there was the burning desire to live a life that made a genuine difference to people.


But I thought it wasn’t people like me who made a difference. It was others. So while everything was at my feet, it felt like I was stuck.

Then, following a conversation that woke me up to and I realised I had it all wrong. It wasn't that I couldn't do the things I wanted. I just didn't know how. So I took control. I decided to change my own beliefs and attitude towards my life and my goals. 

I released these limitations and swapped them for powerful and empowering beliefs which helped me overcome any periods of stress, anxiety and self-doubt, focus on time with my wife and kids and develop my career how I wanted it.

This transformation flipped my world around and suddenly I was the one in charge. No-one else. It allowed me to live my life, my way. Constantly moving forwards to the things I want in life. 

Why am I telling you this? Simple. I do what I do to make life easy, for everyone and I've spent years helping people overcome challenges and break through barriers.


And thanks to the experiences, qualifications and knowledge I've gained since living limit-free I've been able to distil a journey that took me years, with a some hurdles along the way into a suite of tools and programmes that will give you all of the things I used and avoid the challenges that I faced.

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